Brand partners with Brits Film Productions, South Africa’s only studio of its kind to bring the BooYaa feeling to life.
BooYaa Golf, South Africa’s premier golf apparel brand, is making a major media debut with the launch of its first-ever official advert, premiering on 10 April at 19:00 on YouTube: https://www.youtube.com/watch?v=EMNcJpZcAmA.
To commemorate this milestone, BooYaa collaborated with the renowned Brits Film Productions, celebrated for their high-end commercial productions. A portion of the advertisement was filmed in Gauteng's premier Virtual LED Volume Studio, meticulously crafted for cutting-edge virtual production technology.
"This isn’t just another ad. It’s a statement,” says Chantelle van Greune, Global Marketing Manager at BooYaa Golf. “We’re introducing BooYaa to the world with the same confidence, energy, and premium quality that defines our apparel. This advert is bold, unapologetic, and unmistakably BooYaa."
The Virtual Volume Studio in Gauteng is South Africa’s most advanced virtual production facility, featuring a 10m wide by 4m high curved LED wall, rich HDR colour accuracy, and full Unreal Engine motion and camera tracking integration. With a 2.5mm pixel pitch, it delivers ultra-realistic backdrops, immersive visuals, and unmatched creative control. It is the only virtual studio in the country with their unique combination of cutting-edge tools—all under one roof.
“We wanted to make sure BooYaa’s first official advert didn’t just talk about the brand—it felt like the brand,” says the production team at Brits Film Productions. “Using Virtual LED volume technology gave us complete flexibility to build out the BooYaa world with scale, emotion, and cinematic impact.”
BooYaa Golf continues to redefine what it means to be a golf apparel brand—not just with product, but with presence. This advert marks a new chapter in the brand’s bold, fast-growing journey.
Tune in to the premiere on 10 April at 19:00 on YouTube and experience the BooYaa difference for yourself: https://www.youtube.com/watch?v=EMNcJpZcAmA&feature=youtu.be
For more about BooYaa Golf, visit www.booyaagolf.co.za. To learn more about the studio, visit www.britsfilms.co.za.
About BooYaa Golf
Founded in South Africa by passionate golfers Ruan Lotz and Johan van Greune, BooYaa Golf combines the thrill of the game with a fresh approach to golf apparel. With a name inspired by the joy of golf's great moments, BooYaa Golf offers both enthusiasts and newcomers to the game with stylish and functional gear. Dedicated to innovation and quality, BooYaa Golf is challenging the status quo and is focused on becoming one of the most loved apparel brands in the golf community. For more information, visit www.booyaagolf.co.za.