Chantelle van Greune, Global Marketing Manager at BooYaa Golf
When I joined BooYaa Golf in January 2022, I knew I was stepping into a brand that focused on creating an experience for golfers. Every decision we make at BooYaa reflects our commitment to delivering high-quality, performance-driven, and sustainable apparel that not only meets but exceeds the expectations of our customers.
As a graphic designer and marketing professional, I’ve always been passionate about creativity and strategy. At BooYaa, I’ve had the privilege of combining those skills to help the brand grow, both locally and internationally. Managing all aspects of marketing—from social media to Web site development and global expansion—has been a thrilling journey. Countries like the US, Germany, and the Philippines have already seen the impact of BooYaa’s innovative approach. This is just the beginning.
At the heart of our success lies our continued focus on quality. This is non-negotiable. Our materials must perform under the most demanding conditions, whether it’s moisture-wicking fabrics that keep golfers cool or durable textiles that retain their shape and colour wash after wash. It’s a rigorous process, and we’re proud of it.
Every piece of BooYaa apparel undergoes extensive research and testing. We assess materials for performance, durability, and comfort. Sampling is a critical part of our process, allowing us to validate not only the design but also the supplier’s ability to meet our exacting standards. Yes, it’s time-consuming—sometimes taking up to a year for product development—but it’s worth it. This commitment ensures that our customers receive nothing but the best.
Our focus on sustainability is equally important. We’re constantly exploring eco-friendly materials and processes. Even though sublimation and printing on sustainable fabrics can be limiting, it drives us to innovate. All our packaging is recyclable, and we’re committed to finding new ways to reduce our environmental footprint.
Supplier relationships are another cornerstone of our success. In this regard, we build partnerships. As such, we conduct meticulous research and audits and perform on-site visits to ensure our suppliers align with our values. It comes down to creating a mutual commitment to quality and sustainability.
As a marketer, my approach is simple. I try to understand the perspective of our customers, often asking myself what my husband would like or need as a golfer. This mindset, combined with continuous learning about the golf industry, allows me to create campaigns and products that resonate deeply with our audience.
One of the most rewarding aspects of my role is witnessing the impact of our work. Our customers appreciate that BooYaa apparel doesn’t just look good. Instead, our clothing performs exceptionally well. Many tell us that our products are among the first they’ve owned that don’t fade or lose their shape over time. Hearing that feedback validates everything we do.
As we grow, my focus remains on enhancing the brand’s reach and delivering value. I’m incredibly proud of the progress we’ve made in our digital platforms. In just a year, our online presence has grown significantly, showcasing the results of our efforts to connect with customers globally.
At BooYaa Golf, we’re not just about selling apparel; we’re about creating a legacy of quality, innovation, and sustainability.
For more information on BooYaa Golf, please visit their Web site here.
About BooYaa Golf
Founded in South Africa by passionate golfers Ruan Lotz and Johan van Greune, BooYaa Golf combines the thrill of the game with a fresh approach to golf apparel. With a name inspired by the joy of golf's great moments, BooYaa Golf offers both enthusiasts and newcomers to the game with stylish and functional gear. Dedicated to innovation and quality, BooYaa Golf is challenging the status quo and is focused on becoming one of the most loved apparel brands in the golf community. For more information, visit www.booyaagolf.co.za.