BooYaa Golf, South Africa’s premier golf apparel brand, is thrilled to announce an exciting collaboration with celebrated musician and golf enthusiast, Jo Black. This sees the launch of the bold and stylish BLXCK range, a significant milestone in BooYaa’s journey to redefine golf fashion with innovative designs that merge functionality with flair.
“Apart from music, golf is my favourite pastime and passion,” says Jo Black. “Partnering with BooYaa Golf—one of the top golf clothing brands—was an easy decision. I’m honoured to be associated with a brand like BooYaa."
This collaboration brings together Jo Black’s passion for golf and BooYaa’s commitment to creating apparel that stands out on the course. The BLXCK range reflects the shared values and vision of both Jo Black and BooYaa Golf.
“The designs are funky and stylish and are a cut above the rest,” says Black.
Incorporating symbols from Jo Black’s first album, such as the anchor and spades, the BLXCK shirt is a unique blend of personal expression and modern golf fashion. Its signature colours—grey, black, and pink—add a sophisticated yet bold touch, ensuring golfers feel both confident and stylish.
Known for its unparalleled quality, BooYaa Golf once again delivers a product that combines beauty and performance.
“Everyone knows the quality of BooYaa golf shirts is unmatched. The idea was to design something not only beautiful but also functional and comfortable,” adds Black.
The BLXCK range exemplifies this ethos, offering golfers premium comfort and a standout aesthetic. The BLXCK range is set to make waves in the South African golf and apparel market.
“With this collaboration, we’re reaching more golfers and getting our respective brands out there. We want more golfers wearing BooYaa and looking stylish on the golf course,” says Black.
What to expect
The official launch of the BLXCK range is set for 7 March. There will be three distinctive shirts with the signature grey, pink, and black designs available at launch. Customers can expect a collection that is unique, stylish, and comfortable.
“This range is designed to make you feel good, look good, and stand out. My stage name is Jo Black. To differentiate this collaboration from my music and other ventures, we chose BLXCK with an ‘X’ to make it stand out and appeal to an international market,” he adds.
This collaboration is just the beginning.
“We have a few more shirts and apparel launching this year. This collaboration is a journey we’re taking together,” concludes Black.
Click here for more information about BooYaa Golf and the BLXCK range.
About BooYaa Golf
Founded in South Africa by passionate golfers Ruan Lotz and Johan van Greune, BooYaa Golf combines the thrill of the game with a fresh approach to golf apparel. With a name inspired by the joy of golf's great moments, BooYaa Golf offers both enthusiasts and newcomers to the game with stylish and functional gear. Dedicated to innovation and quality, BooYaa Golf is challenging the status quo and is focused on becoming one of the most loved apparel brands in the golf community. For more information, visit www.booyaagolf.co.za.